Hello again.

Problem solving. Making meaningful connections. Answering the “Why." 

I focus on people. I’m passionate, intuitive and approachable. I inspire, build relationships, collaborate, and lead various teams and individuals across an organization to deliver seamless end-to-end brand experiences. I help determine the marketing need, the value proposition, craft the brief, assemble the right talent, provide the vision, and ultimately generate, support, and drive meaningful creative solutions that connect with the audience and get results for the company–while helping my business partners, and team, grow and shine. I think strategically and creatively. I can direct and create from ideation to conceptualization to execution.

Focus on the reasons to believe (emotional benefits), that's where the heart is. Focus on what's meaningful. Connect with people as opposed to pushing product.

People won't always remember what you said, but they will remember how you made them feel. 

We must get people to become curious about what something is and how it will positively impact their work lives, which in turn affects their personal lives–as well as how their adoption and use of a product will greatly and positively impact the success of their organization.


Below are some examples of what I mean. 

Grocery (and misc) retailer 

Target audience: Category Management, Procurement, Inventory, Assortment Planning, Business and Finance units -- these will be broadly hit with a digital play.

Key Executives : there was a handpicked list of executives.

Beauty and cosmetics retailer 

Target audience: top decision-makers, including the CIO 

Reasons to believe (the emotional benefits): you can keep customers happy by having what they want available

Target audience: All relevant decision makers were targeted through the digital marketing efforts, along with broader influencer audiences who contribute to a consensus decision, including but not limited to: Director to C-Suite Levels: The OMNI Team, Supply Chain, Merchandising, IT, Data Science, C-Suite and Executive Admins.

The landing page content goes a bit deeper as you walk them through the journey. The presentation is where the solutions were discussed in more detail.

Target audience: CEO, COO, CFO

Reasons to believe (the emotional benefits): The battle for fresh is growing and getting more intense. Because of DG's size, they can serve the communities many have forgotten. You can provide fresh food to your customers at a lower cost

No solutions mentioned until the landing page

Parent company of several footwear brands/retailers 

Target audience: e-commerce leadership team, top executive decision-makers, including the CIO

Target audience: Executive level personnel and above Global Directors, VPs of Supply Chain, CTO

Increase the opportunity to gain visibility and mindshare within other business units of Ecolab through a general awareness campaign – brand recognition has to be the leading objective

Reasons to believe (the emotional benefits): BY is able to really help build the organization, provide digital transformation, and orchestration and resolution across their supply chain and organization

Blue Yonder and Ecolab are natural partners – both want a more sustainable world

No solutions mentioned until the landing page

55,608 views from Ecolab across digital advertising

470 clicks to the landing page, or a 0.98% click through rate (nearly twice what is considered “best-in-class”)    

Target audience: C-Suite - Manufacturers with annual revenues of $500M and greater

This award-winning campaign delivered $2.5+ million in revenue

Target audience: C-Suite - Retailers with annual revenues of $500M and greater

In its first week alone, this award-winning campaign generated 20 meetings. By the end of its second week it had delivered 3 on-site meetings and 10 high-value opportunities

Target Audience: CFO, CSCO (for the webinar part)

Conversational. Approachable. Everyone is scared about what’s happening and what the future holds. Blue Yonder is the comforting smile/friendly face inviting you to talk with them. The images are inclusive and show diversity while bringing home the message. We will be using the various images and headlines throughout the campaign and future webinars. Each piece focuses in on one individual, which makes it personal. When coming across the various pieces it creates a “we’re all in this together” feel.