The solution
Breathe and gather the core team. Set-up an execution strategy, define the process and workflow, define and align on realistic timelines, determine the amount of associates and contractors needed to help both design and update/create content, establish naming conventions, and more.
Thinking holistically, I designed a brand system that made sense all the way down the line. I set-up templates that were easy to use and understand enabling designers to execute a wide variety of deliverables quickly, while maintaining a high level of design, and ensuring they were on brand. Teams across the organization and globe collaborated to streamline work flows, approvals, go-lives, and more.
Initial brand guidelines
As you scroll down you will see a few examples of how we expanded and pushed the brand after it was established in the market.
We designated icons, colors, and shapes for the various solutions.
Collateral
We had six solution suites to create (hundreds of pieces), each represented with their own color and icon. Below is an example of the retail suite – Main Overview Brochure, Sub-solution Brochure, Solution Sheet, Case Study, and White Paper.
Solution Posters
Emails
Emails
Emails
Emails
Emails
The solution
Pre-launch activity focused on creating a brand "toolkit" of communications and brand system templates that associates could access on day one via the brand asset site. Post-launch activity focused on individual, team, company, and external vendor training to ensure immediate and short-term understanding and adherence of the brand was followed. Longer-reach plans included new-hire training, monthly brand reviews with internal and external creative resources along with a yearly brand review to assess and reevaluate agency partners as needed.
