The solution
Pre-launch activity focused on creating a brand "toolkit" of communications and brand system templates that associates could access on day one via the brand asset site. Post-launch activity focused on individual, team, company, and external vendor training to ensure immediate and short-term understanding and adherence of the brand was followed. Longer-reach plans included new-hire training, monthly brand reviews with internal and external creative resources along with a yearly brand review to assess and reevaluate agency partners as needed.
