Blue Sky Learning

Drive home the message that Blue SKY Learning is better and different than what existed before.

During our discussions we stressed Blue SKY Learning needs to do what it takes to truly invest in themselves before associates will invest in them. This meant taking time to rethink everything while keeping in mind that we needed to create, develop, and launch the brand and campaign as well as start from scratch on the UX and delivery methods. And it all needed to be done ASAP.

Don't just tell associates it's different. Show them.

Working with leaders of the HR team we crafted messaging and chose imagery that was genuinely inclusive without feeling forced. We also concentrated on delivering new styles of courses and resources including things like LinkedIn Learning.

Use imagery that represents people's lives and journeys.

Imagery was a crucial part of changing associates’ perceptions and garnering interest. We emphasized that imagery needed to be thoughtful, inclusive, full of life and personality. It needed to be fun, fresh, and unexpected. It needed to come from a very different perspective than the standard “learning and/or HR type” imagery.

The images did not need to be, nor should they be literal. They need to represent lives and the people who live them.

Communicate in a concise, meaningful, and useful way.

Associates face a blizzard of emails on a daily basis. The need for a new approach to emails and other communications was addressed. All communications needed to be concise, meaningful, and useful. They were to be delivered in bite sized chunks for easy understanding and digestion.

All communication channels lead to the new website which was designed to be amazingly user friendly and work on any device. This dramatically improved engagement. It featured a plethora of trainings, webinars, and resources that were easily found, understood, and interesting.

The power of this concept / execution is that it changed the mentality across the organization.

Previously, associates were frustrated, uninterested, unaware of and/or didn't feel that they had time to utilize the learn website due to the previous methods and lack of thought into UX. This initiative and campaign changed that. It got their attention and helped them realize that Blue SKY Learning was indeed innovative and different than anything that came before it. It was certainly worth checking out.

Results were game-changing.

Associates responded emphatically. There was a significant growth in associate engagement, awareness, and in general interest. This success is ongoing as Blue SKY Learning continues to evolve and become even more and more valuable to associates.

It proved to leadership that a learning initiative like this, when done correctly, is invaluable to culture and keeps learning top of mind.

Team leaders at every level across the organization were now expected to allow associates to take time and work on their growth and development.

This undertaking helped shift the culture.

Creating a culture of learning - one email, poster, newsletter, and website at a time.

Quote: "Knowledge is a procedure of heaping up facts; wisdom lies in their simplification.” - MLK Jr.

aaron enright + creative

Blue SKY Learning initiative - naming, brand expression, brand launch and UX.

Drive home the message that Blue SKY Learning is better and different than what existed before.

Drive home the message that Blue SKY Learning is better and different than what existed before.

Drive home the message that Blue SKY Learning is better and different than what existed before.

Drive home the message that Blue SKY Learning is better and different than what existed before.

Drive home the message that Blue SKY Learning is better and different than what existed before.

Don't just tell associates it's different. Show them.

Don't just tell associates it's different. Show them.

Don't just tell associates it's different. Show them.

Don't just tell associates it's different. Show them.

Don't just tell associates it's different. Show them.

Use imagery that represents people's lives and journeys.

Use imagery that represents people's lives and journeys.

Use imagery that represents people's lives and journeys.

Use imagery that represents people's lives and journeys.

Use imagery that represents people's lives and journeys.

Communicate in a concise, meaningful, and useful way.

Communicate in a concise, meaningful, and useful way.

Communicate in a concise, meaningful, and useful way.

Communicate in a concise, meaningful, and useful way.

Communicate in a concise, meaningful, and useful way.

The power of this concept / execution is that it changed the mentality across the organization.

The power of this concept / execution is that it changed the mentality across the organization.

The power of this concept / execution is that it changed the mentality across the organization.

The power of this concept / execution is that it changed the mentality across the organization.

The power of this concept / execution is that it changed the mentality across the organization.

Results were game-changing.

Results were game-changing.

Results were game-changing.

Results were game-changing.

Results were game-changing.

Creating a culture of learning - one email, poster, newsletter, and website at a time.

Creating a culture of learning - one email, poster, newsletter, and website at a time.

Creating a culture of learning - one email, poster, newsletter, and website at a time.

Creating a culture of learning - one email, poster, newsletter, and website at a time.

Creating a culture of learning - one email, poster, newsletter, and website at a time.

Blue SKY Learning initiative - naming, brand expression, brand launch and UX.

Drive home the message that Blue SKY Learning is better and different than what existed before.

Drive home the message that Blue SKY Learning is better and different than what existed before.

Drive home the message that Blue SKY Learning is better and different than what existed before.

Drive home the message that Blue SKY Learning is better and different than what existed before.

Drive home the message that Blue SKY Learning is better and different than what existed before.

Don't just tell associates it's different. Show them.

Don't just tell associates it's different. Show them.

Don't just tell associates it's different. Show them.

Don't just tell associates it's different. Show them.

Don't just tell associates it's different. Show them.

Use imagery that represents people's lives and journeys.

Use imagery that represents people's lives and journeys.

Use imagery that represents people's lives and journeys.

Use imagery that represents people's lives and journeys.

Use imagery that represents people's lives and journeys.

Communicate in a concise, meaningful, and useful way.

Communicate in a concise, meaningful, and useful way.

Communicate in a concise, meaningful, and useful way.

Communicate in a concise, meaningful, and useful way.

Communicate in a concise, meaningful, and useful way.

The power of this concept / execution is that it changed the mentality across the organization.

The power of this concept / execution is that it changed the mentality across the organization.

The power of this concept / execution is that it changed the mentality across the organization.

The power of this concept / execution is that it changed the mentality across the organization.

The power of this concept / execution is that it changed the mentality across the organization.

Results were game-changing.

Results were game-changing.

Results were game-changing.

Results were game-changing.

Results were game-changing.

Creating a culture of learning - one email, poster, newsletter, and website at a time.

Creating a culture of learning - one email, poster, newsletter, and website at a time.

Creating a culture of learning - one email, poster, newsletter, and website at a time.

Creating a culture of learning - one email, poster, newsletter, and website at a time.

Creating a culture of learning - one email, poster, newsletter, and website at a time.

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