Welcome

Thanks for stopping by. My name is Aaron Enright.

I want to be your Creative Director.

I specialize delivering experiences that inspire, evoke emotion, and motivate to action.

Your job post got me fired-up (in a good way).

Yes, we are a great fit, but I also believe that I'll bring added value to the Perficient team. Please see below. 

After you've explored this page, please take a look at my work, as well as some kudos.

Are you kidding me?

First of all, Perficient is awesome. We align well. We both believe in empowering and delighting people by delivering exceptional experiences, improving the lives of everyone we come in contact with, and kicking status in the quo.

I need to work with people who are passionate about making a meaningful a difference. 

I’m looking to work for a company that puts emphasis on its people, values creative, values brand, and builds relationships.

I need to be a part of a team that believes in who they are, what they do, and why they do it.

Perficient is the team I’m looking for. Based on your job post, I’m who you are looking for.   

I'm glad you asked. 

I'm an intuitive, empathetic, passionate and multi-faceted creative leader who possesses a rare combination of soft skills, leadership, creativity, design thinking, problem solving ability, and strategic thinking paired with polished and sophisticated design acumen, organization, and talent.

I provide leadership that:

• Creates, builds, and nurtures relationships though flexibility of thought, leadership and communication styles
• Enables success, encourages a growth mindset and collaboration
• Inspires, influences, and elevates individuals and teams up, down, and across the organization
• Empowers, engages, motivates, and gets people excited about what’s happening

I believe people are the heart and soul of every brand / company. People make the difference between brands that are ignorable and brands that matter.

I think differently. This ability enables me to identify, approach, and solve problems in unique, fresh, and meaningful ways that make a difference. I believe in the power of ideas, true collaboration, and the strength of people.  

I work to deliver real brand value and make true connections. 

Diversity and inclusiveness in advertising enables the audience to see themselves within an ad campaign. This makes it not feel like an “ad” so instead of just sympathizing with the actors in a commercial, your audience sees people who look and act like them. When that happens it becomes a shared experience that translates to something much stronger: empathy.

I have been designing professionally for 20 years. In that time I’ve created, led, and collaborated with individuals and teams to develop effective, attention-getting, and purposeful campaigns and experiences that have meaning, evoke emotion, and answer the ever important “why they should care” question.

Create clarity by making the complex simpler through strategic thinking, storytelling, and breakthrough creative that’s thoughtful, sophisticated, and compelling.

Think conceptually and holistically, while zooming in on the details to drive superior creative output and remarkable results.

Extensive experience ideating, concepting, creating, providing creative direction, collaborating, and executing. I take ownership and lead design teams from ideation through project / campaign completion and beyond.

Deliver seamless end-to-end brand experiences through creative strategy, storytelling, and purposeful design that engages people and drives them to action.

Develop and/or improve systems and processes to be adaptable, agile, scalable, and repeatable enabling teams to run smoother and be more accurate and fluid, while ensuring brand integrity.

Direct, define, and extend creative and visual language across
digital advertising, landing pages, email marketing, physical, virtual and hybrid events, ebooks and interactive tools, digital content, direct mail, digital and print collateral, print, UX, experiential, and mobile experiences.

Collaborate across all teams and disciplines to make ideas and visions a reality, resulting in exceptional brand experiences and interactions that are engaging, powerful, and human-centered.

I approach B2B and B2C marketing the same way because they aren’t that different. We are all people. I call it H2H (human-to-human).

We are all looking for the emotional benefits we receive from a product, service, and experience. 

I always keep the "reasons to believe" (emotional benefits) top of mind. After all, companies don’t work with companies – people work with people. Companies don’t buy products and/or services – people do.

My vast experience includes brand awareness, product awareness/launch campaigns (and other brand/company initiatives), as well as countless one-to-one, one-to-few, and one-to-many integrated marketing campaigns targeting the retail, logistics, manufacturing, and digital transformation. I’ve also delivered numerous campaigns around Omni-Channel.

I choose courage over comfort, clarity over ambiguity, boldness over unadventurous, and growth over complacency.


I can boil down complex product facts/abilities to define a simple value proposition.

I have a unique blend of creative vision and business sense.

Among other things I will:

• Guide Perficient and bring stories to life by taking an empathetic “reasons to believe” approach that will enable us to relate to and connect with the audience.

• Drive Perficient to deliver frictionless customer journeys by leveraging insights and providing strategic vision to translate brand and product strategies into impactful content and actionable user experiences. 

• Lead Perficient to create clarity, build brand awareness, and get people curious about how working with Perficient will positively impact their work lives, which in turn affects their personal lives, as well as, how working with Perficient will greatly, and positively impact the success of their organization.

• Help Perficient drive brands digital creative direction, and continually elevate, and explore the edges of brand expression to memorably impact culture. I have a vast amount of experience, and an exceptionally high standard of brand design practice.

I believe people are the heart and soul of every brand/company.

Leadership is a mindset. Being a leader is not something a person does, it's who they are. What a person values, how they think, behave, support, and interact is what separates leaders from bosses.

I set others up for success, jump in and roll up my sleeves to help when needed, and get out of my team’s way when needed :-) 

I work to help build and sustain a healthy culture where people can be successful and thrive. People need to know they are valued and appreciated as individuals. They need to feel empowered and safe to express themselves, share their ideas, talents, and concerns.

They need to feel safe to experiment and make mistakes. And they need to know that being open with candid, respectful, and constructive feedback, is a two-way street. These beliefs shape my leadership approach. 

I’m not afraid to:

• Be myself
• Let others be themselves
• Be open
• Elevate others
• Listen
• Ask questions
• Learn
• Help others grow 
• Change my mind
• Admit when I’m wrong 
• Admit what I don’t know (but will find out)
• Seek out experts 
• Ask for help
• Explore possibilities 
• Experiment 
• Be bold
• Jump in to help and get my hands dirty
• Kick status in the quo

My goals:

• I want to inspire, encourage, and motivate myself and others to be better, push the boundaries, think bigger, and achieve more – while having some fun along the way. 
• I want to continue to grow and learn as a leader and a creative, while helping others do the same.
• I want to help create breakthrough work that matters.
• I want to help create and sustain a healthy culture where people can be successful and thrive.

I believe in showing people my values by living them through collaboration, work, action, and leadership instead
of just telling them. Showing proves something. I’d appreciate the opportunity to show you.

Thank you for your time and consideration.

Aaron Enright

Creative Lead / Senior Designer – Creative Marketing 

Oct 2013 - Mar 2021 • 7 yrs 6 mos 

Inspired, led, and mentored global creative, digital, video, and project management teams (twelve to sixteen people) in North America, EMEA, COE, (Center of Excellence: India) Latin America, and APAC regions

20% increase in project capacity and speed-to-delivery by streamlining asset production enabling the global creative team to deliver efficiently and effectively, while ensuring assets were on-brand and well designed

Envisioned and managed the creation and launch of a self-help digital hub where sales associates (and the company at large) could quickly find, download, and use branded materials, positively effecting their sales presentations and Blue Yonder’s bottom line and reduced creative team requests by roughly 26%, allowing creative resources to be deployed against larger/longer-term campaign initiatives

Ensured brand continuity across regions, elevated campaign and brand creative effectiveness globally, and strategically envisioned and developed systems and processes that directly and positively impacted BY and JDA’s business objectives

Led, created, and executed the creative for high-priority enterprise global initiatives including:

• “Get SaaSy” JDA SaaS Transformation
• CPQ sales tool rollout
• Blue Sky Learning

Created and developed the Blue Yonder Global Brand System and the rebranded JDA Global Brand System

Partnered, supported, and collaborated cross-functionally with global Creative, Demand Generation, Sales/Business Development, Corporate Marketing, and Product Marketing teams to strategically plan, lead, and execute brand awareness, lead generation, B2B, and ABM integrated marketing campaigns across key verticals

Creative Director / Designer / Consultant / Owner

Aug 2006 - Oct 2013 • 7 yrs 3 mos

Provided creative leadership, creative strategy, ideation, concepts, design, creative copy, and powerful brand experiences for:

• Influence and its clients
• Amanda Vega Consulting and its clients
• Pinnacle Peak Marketing and its clients

Nurtured and built long-term client health and satisfaction

Facilitated efficient communication and workflow between creative, production, and launch teams

Led cross-functionally to elevate creative deliverables and ensure seamless execution

Briefed, managed, and directed freelancers and external agencies to advance creative solutions that support a brand vision and organizational goals

Wrote creative briefs, presented concepts to key stakeholders, and managed work from concept to execution for B2B and B2C

Defined the creative vision, strategies, and value propositions

Directed the creative process, design direction, and execution across all channels for clients

Translated brand experience and marketing objectives into creative strategies

Made clients heroes by delivering on-strategy, on-budget and on-time creative solutions

Provided thought leadership for long-term business growth

Consulted on brand strategy, creative strategy, and campaign strategy

Branding: 

• Created and developed entire brand systems - logos, identity suites, collateral systems, social, websites, direct mail, print, etc
• Developed guidelines, standards, and playbooks to support consistent, on-brand execution
• Ensured the brand voice and expression were consistently reflected across all deliverables