The solution
Breathe and gather the core team. Set-up an execution strategy, define the process and workflow, define and align on realistic timelines, determine the amount of associates and contractors needed to help both design and update/create content, establish naming conventions, and more.
Thinking holistically, I designed a brand system that made sense all the way down the line. I set up templates that were easy to use and understand and use enabling designers to execute a wide variety of deliverables quickly, while maintaining a high level of design, and ensuring they were on brand. Teams across the organization and globe collaborated to streamline work flows, approvals, go-lives, and more.
Brand Guidelines
As you scroll down you will see a few examples of how we expanded and pushed the brand after it was established in the market.
We designated icons, colors, and shapes for the various solutions.
Collateral
We had six solution suites to create (over 1,000 pieces), each represented with their own color, shape pattern, and icon. Below is an example of the retail suite – Main Overview Brochure, Sub-solution Brochure, Solution Sheet, Case Study, and White Paper.
