Why Clearbit?

Are you kidding me? Why not Clearbit? 

We align well. We both believe in busting through the status-quo and making the complex simpler. What you are doing to improve the work lives of people is very exciting to me. 

I’m looking to work for a company that puts an emphasis on its people, values creative, values its brand, and focuses on empowering and improving the lives of everyone they come in contact with.

Your commitment:

"To give you the support you need to be successful in building that best-in-class Marcoms design program, bringing the Clearbit story to life and to the world, and developing your career as a design leader."

 "We invest in personal and team growth, valuing constructive feedback, and emotional intelligence. We aim to maintain a working environment of psychological safety, where vulnerability is not a weakness so that it's easier to take creative risks, re-define what’s possible, and grow into the best version of yourself. Your teammates will push you to grow (kindly) and ask for the same in return."

I need to be a part of a team that believes in who they are, what they do, and why they do it. Clearbit is the team I’m looking for. 

And based on what your job post states, I’m who you are looking for. 

I'm glad you asked. 

I'm an empathetic leader, problem solver, creative director, strategist, designer, and creative thinker. I specialize in bringing the heart and soul of the brand to life.

I can help APL Logistics:

• deliver impactful, meaningful and seamless end-to-end brand experiences through, collaboration, strategy, storytelling, and purposeful design that engages people and motivates them to action.
  
• bring their mission and story to life by taking an empathetic "reasons to believe" approach that would enable us to relate to the audience in meaningful ways. 

• continually explore the edges of brand expression to memorably impact culture. I have a vast amount of experience, and an exceptionally high standard of brand design practice.

• build brand awareness, create clarity, and get people curious about how working with APLL will positively impact their work lives, which in turn affects their personal lives–as well as how their adoption and use of the software will greatly, and positively impact the success of their organization. 

I think differently. This ability enables me to identify, approach, and solve problems in unique, fresh, and meaningful ways, resulting in work that matters. I believe in the power of ideas, true collaboration, and the strength of people. 

I have a unique blend of creative vision and business sense. I possess a rare combination of leadership qualities, creativeness, strategic thinking, and talent. I see challenges as opportunities and solve problems holistically. I envision the big-picture, and also have the ability to dive into the details.

"When I think of Aaron's abilities I think of three words: Do. It. All." – Ross West

I can boil down complex product facts/abilities to define a simple value proposition.

I choose courage over comfort. I value simple over complex, clarity over sneaky, knowing over guessing, boldness over unadventurous, and growth over complacency. 

My 7.5 years experience working in supply chain software marketing would be very beneficial to Clearbit as well. A lot of the work I did focused on end-to-end solutions. There are a lot of similarities between what I have done in supply chain marketing and what I'd be doing for Clearbit. 

I have extensive experience leading, providing creative direction, ideating, creating, collaborating, and executing work that’s thoughtful, sophisticated, dynamic, human-centered, concept-led, and memorable.

I specialize in answering the "why they should care" question. I focus on human experience and behavior with an insatiable curiosity. 

I have led, conceptualized, created, and collaborated on countless brand awareness, product awareness/launch campaigns (and other brand/company initiatives), as well as countless one-to-one, one-to-few, and one-to-many integrated marketing campaigns.

I work to deliver experiences that:

• are diverse and inclusive
• are thought-provoking
• tell a story 
• take the audience on a journey
• build brand awareness and brand loyalty
• convert viewers in to brand enthusiast
• drive results 

I approach B2B and B2C marketing the same way because they aren’t that different. We are all people. I call it H2H (human-to-human). We are all looking for the emotional benefits we receive from a product, service, and/or experience. I always keep the reasons to believe (emotional benefits) top of mind. After all, companies don’t work with companies–people work with people. Companies don’t buy products and/or services–people do.

Brand and brand systems are specialties of mine.

I can lead, conceptualize and collaborate to develop the creative design and execution of Clearbit's visual communications across the organization's internal and external facing marketing and brand objectives.

I can provide Clearbit's internal teams with design standards, tools, and guidance on communicating corporate image, solutions, branding, and identity with consistency and quality across mediums. 

I can collaborate to build design models and templates that are adaptable, agile, scalable, extendable, and repeatable. 

I can streamline production and workflows enabling creative teams to deliver efficiently and effectively, while ensuring assets are on-brand and well designed. 

I created and developed the Blue Yonder Global Brand System and the rebranded JDA Global Brand System.  

I led the evolution of Blue Yonder and JDA Software brand design and vision for all creative expressions of the brand.

“I loved that he could help us be edgier (and get noticed) while staying true to our brand.” – Christie Blake. 

I have also created numerous brands from the ground up.

I believe people are the heart of every brand/company. 

I work to build up, nurture, inspire, and lead people. Leadership is a mindset. Being a leader is not something a person does, it's who they are.

I believe the work a person has done in the past is important, but who they are as a person, and what they are capable of doing in the right environment, is more important. What a person values, how they think, behave, support, and interact is what separates leaders from bosses. I set others up for success, jump in when needed, and get out of my team’s way when needed :-)

I have worked against deadlines that even Chuck Norris would back down from. I’m very experienced and skilled at executing high-quality work in high-output environments. 

I’m not afraid to:

• Be myself
• Let others be themselves
• Be open
• Elevate others
• Listen
• Ask questions
• Learn
• Help others grow 
• Change my mind
• Admit when I’m wrong 
• Admit what I don’t know (but will find out)
• Seek out experts 
• Ask for help
• Explore possibilities 
• Experiment 
• Be bold
• Jump in to help and get my hands dirty
• Kick status in the quo

• I want to continue to grow and learn as a leader and a creative, while helping others do the same.
• I want to help create breakthrough work that matters.
• I want to inspire, encourage, and motivate myself and others to be better, push the boundaries, think bigger, and achieve more. And have some fun along the way. 
• I want to help build an environment where people can be successful and thrive. An environment where people feel empowered and safe to express themselves; share their ideas, talents, and concerns; feel safe to experiment and make mistakes; feel valued and appreciated as individuals. 

I envision Clearbit fitting into this based on what you say you are, your commitment to your people, and the vibe I get from your job post. 

Instead of just telling people my ethos, I believe in showing them. Showing proves something. I live my values, and show them through collaboration, work, action, and leadership.

I’d appreciate the opportunity to show you.

There is so much more to talk about. I hope I get the opportunity to chat with you as I deeply believe I'm the person you are looking for. 

Thank you for your time and consideration.

Aaron Enright

Oh, while you're here please take a look at my work, as well as some kudos.

Resume below.

Luminate Control Tower POC campaign.

I provided: Creative Vision, Creative Leadership, Creative Strategy, Ideation, Concept, Design, Creative Copy

The challenge: Luminate Control Tower, JDA's brand-new signature offering, was a fantastic product...that nobody knew about. Our job was to get the message to key decision makers, ensure it was looked at, and ultimately close deals.

The solution: I helped the teams realize the value proposition that LCT gives customers complete end-to-end visibility. I started to think what or who tries to hide?

The answer? ELVIS

The keystone of the effort was a direct mail piece featuring a limited-edition Elvis bobblehead. The offer and key product benefits were delivered via an "Enquirer" type gossip rag. 

We built an engaging story that directly spoke to the products main benefit while making it fun and memorable. Our tabloid included some fun facts and made-up stuff about The King such as sightings reported by Luminate Control Tower.

This is one of my favorites for several reasons. One, I'm a big Elvis fan. Some other reasons are that it was awesome, unconventional, very unique, and memorable. It made the recipients curious about Luminate Control Tower. It was also extremely successful delivering $2.5 million in revenue and couple new customers that had previously expressed that they were not interested in JDA - this campaign changed that. It got their attention and helped them realize that JDA was an innovative company that thought differently.

The campaign also won a few design awards, and while that's cool, closed-deals and big numbers that directly affect the bottom line were the results needed.

Create clarity by making the complex simpler through strategic thinking, storytelling, and breakthrough design that's thoughtful and sophisticated

Provide leadership that:

• Enables success, encourages growth and experimentation, collaboration and alignment
• Inspires, influences, motivates, and elevates individuals and teams up, down, and across organizations
• Engages people and gets them jazzed about what’s happening
• Creates, builds, and nurtures relationships

Create and/or guide work that’s inclusive and diverse without it feeling forced or trite

Create end-to-end brand experiences through storytelling

Think conceptually and holistically, while being able to zoom in on the details to deliver superior creative, and remarkable results

Create and/or guide work that focuses on the emotional benefits in unique and fresh ways

Create and/or improve systems and processes to be adaptable, agile, scalable, and extendable - enabling teams to run smoother and be more accurate, while ensuring brand integrity

Direct, define, and extend creative and visual language across digital advertising, landing pages, email marketing, environmental, virtual and hybrid events, ebooks and interactive tools, digital content, video, direct mail, digital and print collateral, print, and experiential

Director of Creative Services / Creative Director / Founder / Designer

Mar 2021 - Present

Helping people and brands relate more, connect more, and achieve more through thought-provoking creative, storytelling, and story making, that inspires, moves, and motivates 

Creative Lead / Senior Designer – Creative Marketing Services

Oct 2013 - Mar 2021 • 7 yrs 6 mos 

Helped drive revenue by leading, collaborating, and creating work that got attention, opened doors, started conversations, and led to tens of millions of dollars in closed deals

Partnered, supported, and collaborated with the Demand Generation, Sales/Business Development teams, Corporate Marketing, and Product Marketing to plan, lead, and execute impactful lead generation, lead nurturing, brand awareness, and various other campaigns across key verticals

Optimized brand impact, creating systematic and seamless experiences across every customer touchpoint 

Delivered 50+ very successful 1:1 ABM campaigns (in a single year,) resulting in high value opportunities and a significant increase in the sales pipeline

• Increased targeted opportunities nearly 50% by creating well-designed, modular, adaptable, and scalable landing pages that could be completed quickly, accelerating delivery time from two weeks to a matter of hours if needed
• Increased efficiency and quality of content creation, allowing for more time spent on strategic problem solving and stronger design
• Achieved a consistent 2-6+% CTR average on LinkedIn (the global average CTR for sponsored content on LinkedIn is between 0.44% – 0.65%.)
• Achieved up to 48% CTR on the Brave New World campaign 

Led, created, and executed the creative of numerous high-priority enterprise global initiatives, including:

• JDA SaaS Initiative
• Blue SKY Learning 
• Cyber Security Awareness

Created and developed the Blue Yonder brand system and the JDA rebranded system years earlier 

Streamlined production enabling the global creative team to deliver efficiently and effectively, while ensuring assets were on-brand and well designed - example: a solution sheet could be completed in 15 minutes vs one hour

Collaborated with web developers to create and design Brand Central Station - the internal resource hub that enabled self-help by empowering Sales teams (and the company as a whole) to get brand assets, templates, and tutorials with presentation tips and tricks, which allowed more time for the creative team to work on other marketing objectives

Led and managed both in-house creatives and external creative agencies, constantly and consistently raising the quality of work being produced

Creative Director / Creative Lead / Designer / Consultant / Founder

Aug 2006 - Oct 2013 • 7 yrs 3 mos

Provided creative leadership, creative strategy, concepts, design, creative copy, and powerful brand experiences for:

• Influence and its clients
• Amanda Vega Consulting and its clients
• Pinnacle Peak Marketing and its clients

Consulted on brand strategy, creative strategy, and campaign strategy

Attended kickoff meetings, wrote creative briefs, presented concepts to key stakeholders, and managed work from concept to execution  

Defined the creative vision, strategies, and value propositions

Directed the creative process and execution across all channels

Translated brand experience and marketing objectives into creative strategies

Briefed and directed external agencies to advance creative solutions that support a brand’s vision and organizational goals

Collaborated with in-house and external designers, developers, and agencies 

Led cross-functionally to elevate creative deliverables and ensure seamless execution

Found opportunities to increase customer and user satisfaction and deepen client relationships

Branding: 

• Created and developed entire brand systems - logos, identity suites, collateral systems, social, websites, direct mail, print, etc
• Developed guidelines, standards, and playbooks to support consistent, on-brand execution
• Ensured the brand voice and expression were consistently reflected across all deliverables