Welcome

Thanks for stopping by. My name is Aaron Enright.

I want to be your Creative Director.

I specialize delivering experiences that inspire, evoke emotion, and motivate to action.

Your job post got me fired-up (in a good way).

Yes, we are a great fit, but I also believe that I'll bring added value to the Springboard team. Please see below. 

We align well. And among other things, we both believe in empowering people and improving lives. 

I need to work with people who are passionate about making a meaningful impact. 

You state: "At Springboard, we’re on a mission to bridge the world’s skills gap..." "Springboard is on a mission to transform one million lives through education by 2030."

"...opportunity to impact thousands of lives alongside a fun, dedicated and mission-driven team..."

I want to be a part of accomplishing the mission with Springboard. 

I’m looking to work for a company that puts emphasis on its people, values creative, values brand, and builds relationships.

You state: "You’re a creative leader, a constant innovator and a hands-on creator. You love collaborating with other passionate professionals to elevate brand, design, and the customer experience." Yes. This is me.

I need to be a part of a team that believes in who they are, what they do, and why they do it. Springboard is the team I’m looking for.

And based on your job post, I’m who you are looking for.   

I'm glad you asked. 

I'm an intuitive and empathetic leader, problem solver, creative director, strategist, designer, and creative thinker. I work to build up, nurture, and inspire. 

I think differently. This ability enables me to identify, approach, and solve problems in unique, fresh, and meaningful ways that matter and make an impact. I believe in the power of ideas, true collaboration, and the strength of people.  

I specialize in leading and collaborating with individuals and teams to develop, express, and communicate the heart and soul of the brand–resulting in powerful, human-centered experiences that deliver real brand value and make true connections.

I possess a rare combination of leadership qualities, creativeness, strategic thinking, and talent. I solve problems holistically and envision the big-picture, while also being detail-oriented. 

I can boil down complex product facts/abilities to define a simple value proposition.

You state: "Own the vision, development, and deployment of the Springboard brand across the organization, including playing a significant role in the upcoming Springboard brand redesign."

Brand and brand systems are also specialties of mine.

I created, collaborated, and provided leadership and guidance to developed the:

• Blue SKY Learning brand expression, brand voice, and brand system

• Blue Yonder Global Brand System 

• Rebranded JDA Global Brand System

I led the evolution of Blue Yonder and JDA Software design and vision for all creative expressions of the brand.

I have extensive experience leading, providing creative direction, ideating, concepting, creating, collaborating, and executing work that’s thoughtful, sophisticated, dynamic, human-centered, concept-led, and memorable.

I approach B2B and B2C marketing the same way because they aren’t that different. We are all people. I call it H2H (human-to-human). We are all looking for the emotional benefits we receive from a product, service, and/or experience. I always keep the reasons to believe (emotional benefits) top of mind. After all, companies don’t work with companies–people work with people. Companies don’t buy products and/or services–people do.

My vast experience includes brand awareness, product awareness/launch campaigns (and other brand/company initiatives), as well as countless one-to-one, one-to-few, and one-to-many integrated marketing campaigns targeting the retail industry, logistics, manufacturing, and digital transformation campaigns. I've also delivered numerous ABM campaigns.

I will help Springboard bring their mission and story to life by taking an empathetic "reasons to believe" approach that will enable us to relate to and connect with the audience in ways that differentiate Springboard. 

I will help Springboard create clarity, build brand awareness, and get people curious about how using Springboard's learning platform will positively impact their personal lives.

I will help Springboard deliver seamless end-to-end brand experiences through, collaboration, strategy, storytelling, and purposeful design that engages people and motivates them to action. 

I will lead creative efforts and collaborate to develop the creative design and execution of Springboard's visual communications across the organization's internal and external facing marketing and brand objectives.

I will help Springboard continually elevate and explore the edges of brand expression to memorably impact culture. I have a vast amount of experience, and an exceptionally high standard of brand design practice.

My 7.5 years experience working in supply chain software (SaaS) marketing will be beneficial to Springboard as well. 

I will help Springboard deliver results.

I collaborate across all teams and disciplines to make ideas and visions a reality, resulting in exceptional brand experiences and interactions.

I choose courage over comfort. I value simple over complex, clarity over ambiguity, boldness over unadventurous, and growth over complacency.


I have a unique blend of creative vision and business sense.

I have an entrepreneurial spirit. This mindset enables me to identify opportunities and solve problems in unexpected ways that many people may overlook.

I will collaborate to provide Springboard's internal teams with design standards, tools, and guidance on communicating corporate image, solutions, branding, and identity with consistency and quality across mediums.

I will collaborate to build design models and templates that are adaptable, agile, scalable, extendable, and repeatable.

I will streamline production and workflows enabling creative teams to deliver efficiently and effectively, while ensuring assets are on-brand and well designed.

I created and developed the Blue Yonder Global Brand System and the rebranded JDA Global Brand System.

I led the evolution of Blue Yonder and JDA Software design and vision for all creative expressions of the brand.

I have also created and collaborated to develop numerous brands from the ground up.

I believe people are the heart and soul of every brand/company.

Leadership is a mindset. Being a leader is not something a person does, it's who they are.

I work to help build and sustain a healthy culture where people can be successful and thrive. People need to know they are valued and appreciated as individuals. They need to feel empowered and safe to express themselves, share their ideas, talents, and concerns. They need to feel safe to experiment and make mistakes. And they need to know that being open with candid, respectful, and constructive feedback, is a two-way street. These beliefs shape my leadership approach. 

What a person values, how they think, behave, support, and interact is what separates leaders from bosses. I set others up for success, jump in when needed, and get out of my team’s way when needed :-)

I’m not afraid to:

• Be myself
• Let others be themselves
• Be open
• Elevate others
• Listen
• Ask questions
• Learn
• Help others grow 
• Change my mind
• Admit when I’m wrong 
• Admit what I don’t know (but will find out)
• Seek out experts 
• Ask for help
• Explore possibilities 
• Experiment 
• Be bold
• Jump in to help and get my hands dirty
• Kick status in the quo

• I want to continue to grow and learn as a leader and a creative, while helping others do the same.

• I want to help create breakthrough work that matters.

• I want to inspire, encourage, and motivate myself and others to be better, push the boundaries, think bigger, and achieve more, while having some fun along the way. 

• I want to help create and sustain a healthy culture where people can be successful and thrive.

Instead of just telling people my ethos, I believe in showing them. Showing proves something. I live my values, and show them through collaboration, work, action, and leadership.

I’d appreciate the opportunity to show you.

I hope I get the opportunity to chat with you as I deeply believe I'm the person you are looking for. 

Thank you for your time and consideration.

Aaron Enright

Oh, while you're here please take a look at my work, as well as some kudos.

Create clarity by making the complex simpler through strategic thinking, storytelling, and breakthrough design that's thoughtful and sophisticated

Provide leadership that:

• Enables success, encourages growth and experimentation, collaboration and alignment
• Inspires, influences, motivates, and elevates individuals and teams up, down, and across organizations
• Engages people and gets them jazzed about what’s happening
• Creates, builds, and nurtures relationships

Create and/or guide work that’s inclusive and diverse without it feeling forced or trite

Create end-to-end brand experiences through storytelling

Think conceptually and holistically, while being able to zoom in on the details to deliver superior creative, and remarkable results

Create and/or guide work that focuses on the emotional benefits in unique and fresh ways

Create and/or improve systems and processes to be adaptable, agile, scalable, and extendable - enabling teams to run smoother and be more accurate, while ensuring brand integrity

Direct, define, and extend creative and visual language across digital advertising, landing pages, email marketing, environmental, virtual and hybrid events, ebooks and interactive tools, digital content, video, direct mail, digital and print collateral, print, and experiential

Director of Creative Services / Creative Director / Founder / Designer

Mar 2021 - Present

Helping people and brands relate more, connect more, and achieve more through thought-provoking creative, storytelling, and story making, that inspires, moves, and motivates 

Creative Lead / Senior Designer – Creative Marketing Services

Oct 2013 - Mar 2021 • 7 yrs 6 mos 

Helped drive revenue by leading, collaborating, and creating work that got attention, opened doors, started conversations, and led to tens of millions of dollars in closed deals

Partnered, supported, and collaborated with the Demand Generation, Sales/Business Development teams, Corporate Marketing, and Product Marketing to plan, lead, and execute impactful lead generation, lead nurturing, brand awareness, ecommerce, and various other B2B campaigns across key verticals

Optimized brand impact, creating systematic and seamless experiences across every customer touchpoint 

Delivered numerous very successful one-to-one, one-to-few, and one-to-many ABM campaigns resulting in high value opportunities and a significant increase in the sales pipeline

Increased efficiency and quality of content creation, allowing for more time spent on strategic problem solving and stronger design

Led, created, and executed the creative for numerous high-priority enterprise global initiatives, including:

• "Get SaaSy" JDA SaaS Transformation
• Blue SKY Learning 
• Cyber Security Awareness

Streamlined production enabling the global creative team to deliver efficiently and effectively, while ensuring assets were on-brand and well designed - example: a solution sheet could be completed in 15 minutes vs one hour

Led and managed both in-house creatives and external creative agencies, constantly and consistently raising the quality of work being produced

Collaborated with web developers to create and design Brand Central Station - the internal resource hub that enabled self-help by empowering Sales teams (and the company as a whole) to get brand assets, templates, and tutorials with presentation tips and tricks, which allowed more time for the creative team to work on other marketing objectives

I created and developed the Blue Yonder Global Brand System and the rebranded JDA Global Brand System

I led the evolution of Blue Yonder and JDA Software design and vision for all creative expressions of the brand

Creative Director / Creative Lead / Designer / Consultant / Founder

Aug 2006 - Oct 2013 • 7 yrs 3 mos

Provided creative leadership, creative strategy, concepts, design, creative copy, and powerful brand experiences for:

• Influence and its clients
• Amanda Vega Consulting and its clients
• Pinnacle Peak Marketing and its clients

Consulted on brand strategy, creative strategy, and campaign strategy

Attended kickoff and strategy meetings, wrote creative briefs, created and presented concepts to key stakeholders, and developed and managed work from concept to execution for B2B and B2C

Defined the creative vision, strategies, and value propositions

Directed the creative process and execution across all channels

Translated brand experience and marketing objectives into creative strategies

Briefed and directed external agencies to advance creative solutions that support a brand’s vision and organizational goals

Collaborated with in-house and external designers, developers, and agencies 

Led cross-functionally to elevate creative deliverables and ensure seamless execution

Found opportunities to increase customer and user satisfaction and deepen client relationships

Branding: 

• Created and developed entire brand systems - logos, identity suites, collateral systems, social, websites, direct mail, print, etc
• Developed guidelines, standards, and playbooks to support consistent, on-brand execution
• Ensured the brand voice and expression were consistently reflected across all deliverables