Welcome

Are you kidding me? Why not Airbase? 

We align well. And among other things, we both believe in:

• making the complex simpler
• empowering people and improving lives 
• kicking status in the quo

I find your approach intriguing. I need to work with people who are passionate about making a meaningful impact. This opportunity sounds very exciting to me. 

I’m looking to work for a company that puts emphasis on its people, values creative, values brand, and builds relationships.

I need to be a part of a team that believes in who they are, what they do, and why they do it. Airbase is the team I’m looking for.

And based on your job post, I’m who you are looking for.   

I'm glad you asked. 

I'm an intuitive and empathetic leader, problem solver, creative director, strategist, designer, and creative thinker. I work to build up, nurture, and inspire. 

I think differently. This ability enables me to identify, approach, and solve problems in unique, fresh, and meaningful ways that matter and make an impact. I believe in the power of ideas, true collaboration, and the strength of people.  

I specialize in leading and collaborating with individuals and teams to develop, express, and communicate the heart and soul of the brand – resulting in powerful, human-centered experiences that deliver real brand value and make true connections.

I possess a rare combination of leadership qualities, creativeness, strategic thinking, and talent. I solve problems holistically and envision the big-picture, while also being detail-oriented. 

I will help A1 Garage Door Service bring their mission and story to life by taking an empathetic "reasons to believe" approach that will enable us to relate to and connect with the audience in ways that differentiate Airbase and leave a lasting impression. 

I will help A1 Garage Door Service deliver impactful, memorable, and seamless end-to-end brand experiences through, collaboration, strategy, storytelling, and purposeful design that engages people and motivates them to action. 

I will help A1 Garage Door Service continually elevate and explore the edges of brand expression to memorably impact culture. I have a vast amount of experience, and an exceptionally high standard of brand design practice.

I collaborate across all teams and disciplines to make ideas and visions a reality, resulting in exceptional brand experiences and interactions.

I choose courage over comfort. I value simple over complex, clarity over ambiguity, boldness over unadventurous, and growth over complacency.


I have a unique blend of creative vision and business sense.

I have an entrepreneurial spirit. This mindset enables me to identify opportunities and solve problems in unexpected ways that many people may overlook.

I work to deliver experiences that:

• are diverse, inclusive, and thought-provoking
• tell a story and take the audience on a journey
• build brand awareness and brand loyalty
• convert viewers into brand enthusiasts
• drive the “reasons to believe”
• produce results    

I have extensive experience leading, providing creative direction, ideating, concepting, creating, collaborating, and executing work that’s thoughtful, sophisticated, dynamic, human-centered, concept-led, and memorable.

I approach B2B and B2C marketing the same way because they aren’t that different. We are all people. I call it H2H (human-to-human). We are all looking for the emotional benefits we receive from a product, service, and/or experience. I always keep the reasons to believe (emotional benefits) top of mind. After all, companies don’t work with companies–people work with people. Companies don’t buy products and/or services–people do.

 My vast experience includes brand awareness, product awareness/launch campaigns (and other brand/company initiatives), as well as countless one-to-one, one-to-few, and one-to-many integrated marketing campaigns targeting the retail industry, logistics, manufacturing, and digital transformation campaigns. I've also delivered numerous ABM campaigns.

Your website states: The SalientMG team strikes a perfect balance between being strategic marketers and executing with excellence for our clients. We’re diverse, inclusive, and come from so many different B2B tech marketing backgrounds. There are no egos here; we constantly collaborate and love teaching and learning from each other.  

I will bring the creative leadership to round out an already impressive team. 

From ideation to delivery and beyond–my intuition, knowledge, experience, and conceptual prowess, paired with polished and sophisticated design acumen means whatever problem we're solving we'll create and deliver fresh and ultra-creative solutions.

An example of how I think: When I started at JDA Software I was told “Supply chain isn’t sexy and can’t be.” I responded, “I disagree. We can make it sexy because the idea of what supply chain enables is sexy, so let’s talk about that.” 

I believe people are the heart and soul of every brand/company.

Leadership is a mindset. Being a leader is not something a person does, it's who they are.

I believe people are the heart and soul of every brand/company. I work to help build and sustain a healthy culture where people can be successful and thrive. People need to know they are valued and appreciated as individuals. They need to feel empowered and safe to express themselves, share their ideas, talents, and concerns. They need to feel safe to experiment and make mistakes. And they need to know that being open with candid, respectful, and constructive feedback, is a two-way street.

These beliefs shape my leadership approach. Being a leader is not something a person does, it's who they are.

I believe the work a person has done in the past is important, but who they are as a person, and what they are capable of doing in the right environment, is more important. What a person values, how they think, behave, support, and interact is what separates leaders from bosses. I set others up for success, jump in when needed, and get out of my team’s way when needed :-)

I’m not afraid to:

• Be myself
• Let others be themselves
• Be open
• Elevate others
• Listen
• Ask questions
• Learn
• Help others grow 
• Change my mind
• Admit when I’m wrong 
• Admit what I don’t know (but will find out)
• Seek out experts 
• Ask for help
• Explore possibilities 
• Experiment 
• Be bold
• Jump in to help and get my hands dirty
• Kick status in the quo

Brand and brand systems are also specialties of mine.

“I loved that he could help us be edgier (and get noticed) while staying true to our brand.” – Christie Blake.

I will lead creative efforts and collaborate to develop the creative design and execution of Airbase's visual communications across the organization's internal and external facing marketing and brand objectives.

I will provide Airbase's internal teams with design standards, tools, and guidance on communicating corporate image, solutions, branding, and identity with consistency and quality across mediums.

I will collaborate to build design models and templates that are adaptable, agile, scalable, extendable, and repeatable.

I will streamline production and workflows enabling creative teams to deliver efficiently and effectively, while ensuring assets are on-brand and well designed.

I created and developed the Blue Yonder Global Brand System and the rebranded JDA Global Brand System.

I led the evolution of Blue Yonder and JDA Software design and vision for all creative expressions of the brand.

I have also created and collaborated to develop numerous brands from the ground up.

• I want to continue to grow and learn as a leader and a creative, while helping others do the same.
• I want to help create breakthrough work that matters.
• I want to inspire, encourage, and motivate myself and others to be better, push the boundaries, think bigger, and achieve more, while having some fun along the way. 
• I want to help create and sustain a healthy culture where people can be successful and thrive.
• I want to help build an environment where people feel empowered and safe to express themselves; share their ideas, talents, and concerns; feel safe to experiment and make mistakes; feel valued and appreciated as individuals; and can be open with feedback that's candid, respectful, and constructive.

I envision SalientMG fitting into this based on who you say you are.

Instead of just telling people my ethos, I believe in showing them. Showing proves something. I live my values, and show them through collaboration, work, action, and leadership.

I’d appreciate the opportunity to show you.

I hope I get the opportunity to chat with you as I deeply believe I'm the person you are looking for. 

Thank you for your time and consideration.

Aaron Enright

Oh, while you're here please take a look at my work, as well as some kudos.

by leading, collaborating, and creating work that got attention, opened doors, and started conversations

through very successful B2B and B2C integrated marketing campaigns, including one-to-one, one-to-few, and one-to-many ABM campaigns

by creating well-designed, modular, and scalable landing pages that could be replicated quickly, accelerating delivery time from two weeks to a matter of hours if needed

 best-in-class global average CTR for sponsored content on LinkedIn is between 0.44% – 0.65%

Achieved up to a 48% CTR (yes, 48%) on the Brave New World campaign

Create clarity by making the complex simpler through strategic thinking, storytelling, and breakthrough design that's thoughtful and sophisticated

Provide leadership that:

• Enables success, encourages growth and experimentation, collaboration and alignment
• Inspires, influences, motivates, and elevates individuals and teams up, down, and across organizations
• Engages people and gets them jazzed about what’s happening
• Creates, builds, and nurtures relationships

Create and/or guide work that’s inclusive and diverse without it feeling forced or trite

Create end-to-end brand experiences through storytelling

Think conceptually and holistically, while being able to zoom in on the details to deliver superior creative, and remarkable results

Create and/or guide work that focuses on the emotional benefits in unique and fresh ways

Create and/or improve systems and processes to be adaptable, agile, scalable, and extendable - enabling teams to run smoother and be more accurate, while ensuring brand integrity

Direct, define, and extend creative and visual language across digital advertising, landing pages, email marketing, environmental, virtual and hybrid events, ebooks and interactive tools, digital content, video, direct mail, digital and print collateral, print, and experiential

Director of Creative Services / Creative Director / Founder / Designer

Mar 2021 - Present

Helping people and brands relate more, connect more, and achieve more through thought-provoking creative, storytelling, and story making, that inspires, moves, and motivates 

Creative Lead / Senior Designer – Creative Marketing Services

Oct 2013 - Mar 2021 • 7 yrs 6 mos 

Partnered, supported, and collaborated cross functionally with global teams in Creative, Demand Generation, Sales/Business Development, Corporate Marketing, Product Marketing and Key Stakeholders to strategically plan, lead, and execute brand awareness, lead generation, B2B, and ABM integrated marketing campaigns across key verticals

Ensured brand continuity across regions, elevated campaign and brand creative effectiveness globally, envisioned and strategically developed systems and processes that directly and positively impacted BY’s and JDA’s business objectives

Directly contributed to millions of dollars in revenue by creating unique, unexpected, and memorable creative campaigns for numerous high-priority enterprise initiatives that got attention, drove brand and product awareness, opened doors, and started conversations in both global and North American markets

Generated $2.5+ million in revenue (and two new customers) with the Luminate Control Tower direct mail campaign

Generated 10+ high-value opportunities and 20+ meetings in the first week after the launch of the Lifecycle Pricing direct mail campaign

Increased targeted opportunities nearly 50% by creating well-designed, modular, adaptable, agile, and scalable landing pages that could be replicated quickly, accelerating speed-to-delivery from two weeks to a couple days if needed

Increased pipeline significantly through hundreds of successful B2B integrated marketing campaigns and ABM campaigns

30% increase in project output by designing and establishing global project management processes and workflows

20% increase in project capacity and speed-to-delivery by streamlining asset production enabling the global creative team to deliver efficiently and effectively, while ensuring assets were on-brand and well designed

Designed and implemented the Blue Yonder Global Brand System and the rebranded JDA Global Brand System and led the evolution, brand design and vision for all creative expressions of the brands

Ideated, conceptualized, led, and executed several high-priority internal enterprise global initiatives that took the company by storm including:

“Get SaaSy” JDA SaaS Transformation, CPQ sales tool rollout,
Cyber Space Invaders, and Blue SKY Learning, just to name a few

Envisioned and managed the creation and launch of a self-help digital hub where sales associates (and the company at large) could quickly find, download, and use branded materials, positively affecting their sales presentations and Blue Yonder’s bottom line and reduced creative team requests by roughly 30%, allowing creative resources to be deployed against larger/longer-term campaign initiatives

Inspired, led, and mentored global creative, digital, video, and project management teams in North America, EMEA, COE, (Center of Excellence: India) Latin America, and APAC regions

Facilitated effective communication and workflow between creative, project management, production, and launch

Influenced key stakeholders, crafted creative briefs, designedsales presentations, and created and managed work from ideation to concept and completion

Creative Director / Creative Lead / Designer / Consultant / Founder

Aug 2006 - Oct 2013 • 7 yrs 3 mos

Provided creative leadership, creative strategy, concepts, design, creative copy, and powerful brand experiences for:

• Influence and its clients
• Amanda Vega Consulting and its clients
• Pinnacle Peak Marketing and its clients

Consulted on brand strategy, creative strategy, and campaign strategy

Attended kickoff and strategy meetings, wrote creative briefs, created and presented concepts to key stakeholders, and developed and managed work from concept to execution for B2B and B2C

Defined the creative vision, strategies, and value propositions

Directed the creative process and execution across all channels

Translated brand experience and marketing objectives into creative strategies

Briefed and directed external agencies to advance creative solutions that support a brand’s vision and organizational goals

Collaborated with in-house and external designers, developers, and agencies 

Led cross-functionally to elevate creative deliverables and ensure seamless execution

Found opportunities to increase customer and user satisfaction and deepen client relationships

Branding: 

• Created and developed entire brand systems - logos, identity suites, collateral systems, social, websites, direct mail, print, etc
• Developed guidelines, standards, and playbooks to support consistent, on-brand execution
• Ensured the brand voice and expression were consistently reflected across all deliverables

An example of how I think: When I started at JDA Software I was told “Supply chain isn’t sexy and can’t be.” I responded, “I disagree. We can make it sexy because the idea of what supply chain enables is sexy, so let’s talk about that.” 

I focused on JDA's customers' end users (the consumer) on numerous retail campaigns. I put the "pain points" and/or "emotional benefits" on display.

Focusing on the end user in the early stages helped plant the seed that JDA/Blue Yonder understood their own customers by showing that they understood their customers, customers'. This approach proved to be very powerful and effective.