I approach B2B and B2C marketing the same way because they aren’t that different. We are all people. I call it H2H (human-to-human).

We are all looking for the emotional benefits we receive from a product, service, and experience. 

I always keep the "reasons to believe" (emotional benefits) top of mind. After all, companies don’t work with companies – people work with people. Companies don’t buy products and/or services – people do.

My vast experience includes brand awareness, product awareness/launch campaigns (and other brand/company initiatives), as well as countless one-to-one, one-to-few, and one-to-many integrated marketing campaigns targeting the retail, logistics, manufacturing, and digital transformation. I’ve also delivered numerous campaigns around Omni-Channel.

I choose courage over comfort, clarity over ambiguity, boldness over unadventurous, and growth over complacency.


I can boil down complex product facts/abilities to define a simple value proposition.

I have a unique blend of creative vision and business sense.

Guide Perficient and bring stories to life by taking an empathetic “reasons to believe” approach that will enable us to relate to and connect with individuals not just audiences .

Drive Perficient to deliver frictionless customer journeys by leveraging insights and providing strategic vision to translate brand and product strategies into impactful content and actionable user experiences. 

Lead Perficient to create clarity, build brand awareness, and get people curious about how working with Perficient will positively impact their work lives, which in turn affects their personal lives, as well as, how working with Perficient will greatly, and positively impact the success of their organization.

Help Perficient drive brands digital creative direction, and continually elevate, and explore the edges of brand expression to memorably impact culture. I have a vast amount of experience, and an exceptionally high standard of brand design practice.

Delivering compelling work that is thought-provoking, tells a story, builds brand awareness and loyalty, converts viewers into brand enthusiasts, drives the “reasons to believe”, and delivers results

Creating clarity by making the complex simpler through strategic thinking, messaging, and purposeful design

Optimizing brand impact by creating brand systems that enable seamless experiences across every touchpoint

Thinking conceptually and holistically, while being able to zoom in on the details to deliver superior creative and remarkable results

Creating, defining, and developing brand and campaign creative concepts, providing art direction, and creative copywriting across multiple channels for both digital and print including: websites, landing pages, email, social media, events, eBooks and interactive tools, direct mail, collateral, experiential, physical, environmental and outdoor, and video

Providing leadership that inspires, engages, influences, motivates, elevates individuals and teams up, down, and across organizations, and builds and nurtures relationships

Managing people and systems including project management and asset management

Developing and/or improving systems and processes that are adaptable, agile, scalable, and extendable, enabling teams to run smoother and with more accuracy, while ensuring brand integrity