Welcome

Thanks for stopping by. My name is Aaron Enright.

I want to be your Creative Director.

I specialize delivering experiences that inspire, evoke emotion, and motivate to action.

Your job post got me fired-up (in a good way).

Yes, we are a great fit, but I also believe that I'll bring added value to the Perficient team. Please see below. 

After you've explored this page, please take a look at my work, as well as some kudos.

Are you kidding me?

First of all, Perficient is awesome. We align well. We both believe in empowering and delighting people by delivering exceptional experiences, improving the lives of everyone we come in contact with, and kicking status in the quo.

I need to work with people who are passionate about making a meaningful a difference. 

I’m looking to work for a company that puts emphasis on its people, values creative, values brand, and builds relationships.

I need to be a part of a team that believes in who they are, what they do, and why they do it.

Perficient is the team I’m looking for.

And based on your job post, I’m who you are looking for.   

I'm glad you asked. 

I'm an intuitive, empathetic, passionate and multi-faceted creative leader who possesses a rare combination of soft skills, leadership, creativity, design thinking, problem solving ability, and strategic thinking paired with polished and sophisticated design acumen, organization, and talent. I work to build up, nurture, and inspire. I lead by example.

I believe people are the heart and soul of every brand/company. People make the difference between ignorable brands and successful brands that matter.

I work to deliver real brand value and make true connections.

I think differently. This ability enables me to identify, approach, and solve problems in unique, fresh, and meaningful ways that make a difference. I believe in the power of ideas, true collaboration, and the strength of people.  

I have an entrepreneurial spirit. This mindset enables me to identify opportunities and solve problems in unexpected ways that many people may overlook.

Provide leadership that:

• Creates, builds, and nurtures relationships through communication using interpersonal skills and emotional intelligence
• Enables success, encourages a growth mindset and collaboration
• Inspires, influences, and elevates individuals and teams up, down, and across the organization
• Empowers, engages, motivates, and gets people excited about what’s happening

Create clarity through strategic thinking, storytelling, and breakthrough creativity that’s thoughtful, sophisticated,
and compelling.

Think conceptually and holistically, while zooming in on the details to drive superior creative output and remarkable results.

Deliver seamless end-to-end brand experiences through creative strategy, storytelling, and purposeful design that engages people and drives them to action.

Develop and/or improve systems and processes to be adaptable, agile, scalable, and repeatable enabling teams to run smoother and be more accurate and fluid, while ensuring brand integrity.

Direct, define, and extend creative and visual language across
digital advertising, landing pages, email marketing, physical, virtual and hybrid events, ebooks and interactive tools, digital content, direct mail, digital and print collateral, print, UX, experiential, and mobile experiences.

I approach B2B and B2C marketing the same way because they aren’t that different. We are all people. I call it H2H (human-to-human). We are all looking for the emotional benefits we receive from a product, service, and/or experience. 

I always keep the reasons to believe (emotional benefits) top of mind. After all, companies don’t work with companies – people work with people. Companies don’t buy products and/or services – people do.

My vast experience includes brand awareness, product awareness/launch campaigns (and other brand/company initiatives), as well as countless one-to-one, one-to-few, and one-to-many integrated marketing campaigns targeting the retail, logistics, manufacturing, and digital transformation. I’ve also delivered numerous campaigns around Omni-Channel.

Among other things I will:

• Guide Perficient and bring stories to life by taking an empathetic “reasons to believe” approach that will enable us to relate to and connect with the audience.

• Drive Perficient to deliver frictionless customer journeys by leveraging insights and providing strategic vision to translate brand and product strategies into impactful content and actionable user experiences. 

• Lead Perficient to create clarity, build brand awareness, and get people curious about how working with Perficient will positively impact their work lives, which in turn affects their personal lives, as well as, how working with Perficient will greatly, and positively impact the success of their organization.

• Help Perficient drive brands digital creative direction, and continually elevate, and explore the edges of brand expression to memorably impact culture. I have a vast amount of experience, and an exceptionally high standard of brand design practice.

I collaborate across all teams and disciplines to make ideas and visions a reality, resulting in exceptional brand experiences and interactions that are engaging, powerful, and human-centered.

I solve problems holistically and envision the big-picture, while also being detail-oriented.

I have been designing professionally for 20 years. In that time I’ve created, led, and collaborated with individuals and teams to develop effective, attention-getting, and purposeful campaigns and experiences that have meaning, evoke emotion, and answer the ever important “why” question.

I have extensive experience ideating, concepting, creating, providing creative direction, collaborating, and executing. I take ownership and lead design teams from ideation through project / campaign completion and beyond.

I can boil down complex product facts/abilities to define a simple value proposition.

I choose courage over comfort, clarity over ambiguity, boldness over unadventurous, and growth over complacency.


I have a unique blend of creative vision and business sense.

My 7.5 years experience working in supply chain software (SaaS) marketing will be beneficial to Perficient as well. 

I can boil down complex product facts/abilities to define a simple value proposition.

I choose courage over comfort, clarity over ambiguity, boldness over unadventurous, and growth over complacency.


I have a unique blend of creative vision and business sense.

My 7.5 years experience working in supply chain software (SaaS) marketing will be beneficial to Perficient as well. 

I believe people are the heart and soul of every brand/company.

Leadership is a mindset. Being a leader is not something a person does, it's who they are. What a person values, how they think, behave, support, and interact is what separates leaders from bosses.

I set others up for success, jump in and roll up my sleeves to help when needed, and get out of my team’s way when needed :-) 

I work to help build and sustain a healthy culture where people can be successful and thrive. People need to know they are valued and appreciated as individuals. They need to feel empowered and safe to express themselves, share their ideas, talents, and concerns.

They need to feel safe to experiment and make mistakes. And they need to know that being open with candid, respectful, and constructive feedback, is a two-way street. These beliefs shape my leadership approach. 

I’m not afraid to:

• Be myself
• Let others be themselves
• Be open
• Elevate others
• Listen
• Ask questions
• Learn
• Help others grow 
• Change my mind
• Admit when I’m wrong 
• Admit what I don’t know (but will find out)
• Seek out experts 
• Ask for help
• Explore possibilities 
• Experiment 
• Be bold
• Jump in to help and get my hands dirty
• Kick status in the quo

• I want to inspire, encourage, and motivate myself and others to be better, push the boundaries, think bigger, and achieve more–while having some fun along the way. 

• I want to continue to grow and learn as a leader and a creative, while helping others do the same.

• I want to help create breakthrough work that matters.

• I want to help create and sustain a healthy culture where people can be successful and thrive.

I believe in showing people my values by living them through collaboration, work, action, and leadership instead
of just telling them. Showing proves something. I’d appreciate the opportunity to show you.

Thank you for your time and consideration.

Aaron Enright

Director of Creative Services / Creative Director / Owner / Designer

Mar 2021 - Present

Helping people and brands relate more, connect more, and achieve more through thought-provoking creative, storytelling, and story making, that inspires, moves, and motivates 

Creative Lead / Senior Designer – Creative Marketing Services

Oct 2013 - Mar 2021 • 7 yrs 6 mos 

Helped drive revenue by leading, collaborating, and creating work that got attention, opened doors, started conversations, and led to tens of millions of dollars in closed deals

Partnered, supported, and collaborated with the Demand Generation, Sales/Business Development teams, Corporate Marketing, and Product Marketing to plan, lead, and execute impactful lead generation, lead nurturing, brand awareness, ecommerce, and various other B2B campaigns across key verticals

Optimized brand impact, creating systematic and seamless experiences across every customer touchpoint 

Delivered numerous very successful one-to-one, one-to-few, and one-to-many ABM campaigns resulting in high value opportunities and a significant increase in the sales pipeline

Increased efficiency and quality of content creation, allowing for more time spent on strategic problem solving and stronger design

Led, created, and executed the creative for numerous high-priority enterprise global initiatives

• Accelerated overall implementation timelines by holistically creating targeted communications with clear action items across pre adoption, and post adoption phases
• Delivered 100% adoption rate across global sales teams – Configure Price Quote
• Achieved 100% associate engagement, beating the engagement deadline by one month – “Get SaaSy” JDA SaaS Transformation

Streamlined production enabling the global creative team to deliver efficiently and effectively, while ensuring assets were on-brand and well designed - example: a solution sheet could be completed in 15 minutes vs one hour

Collaborated with web developers to create and design Brand Central Station - the internal resource hub that enabled self-help by empowering Sales teams (and the company as a whole) to get brand assets, templates, and tutorials with presentation tips and tricks, which allowed more time for the creative team to work on other marketing objectives

Reduced creative team requests by roughly 26%, allowing creative resources to be deployed against larger/longer-term campaign initiatives

Increased speed-to-delivery of support materials, enabling a more nimble global sales force

Improved brand continuity and consistency across teams in NA, EMEA, India, LATAM, and APAC

Led and managed both in-house creatives and external creative agencies, constantly and consistently raising the quality of work being produced

I created and developed the Blue Yonder Global Brand System and the rebranded JDA Global Brand System

I led the evolution of Blue Yonder and JDA Software design and vision for all creative expressions of the brand

Creative Director / Creative Lead / Designer / Consultant / Owner

Aug 2006 - Oct 2013 • 7 yrs 3 mos

Provided creative leadership, creative strategy, concepts, design, creative copy, and powerful brand experiences for:

• Influence and its clients
• Amanda Vega Consulting and its clients
• Pinnacle Peak Marketing and its clients

Consulted on brand strategy, creative strategy, and campaign strategy

Attended kickoff and strategy meetings, wrote creative briefs, created and presented concepts to key stakeholders, and developed and managed work from concept to execution for B2B and B2C

Defined the creative vision, strategies, and value propositions

Directed the creative process and execution across all channels

Translated brand experience and marketing objectives into creative strategies

Briefed and directed external agencies to advance creative solutions that support a brand’s vision and organizational goals

Collaborated with in-house and external designers, developers, and agencies 

Led cross-functionally to elevate creative deliverables and ensure seamless execution

Found opportunities to increase customer and user satisfaction and deepen client relationships

Branding: 

• Created and developed entire brand systems - logos, identity suites, collateral systems, social, websites, direct mail, print, etc
• Developed guidelines, standards, and playbooks to support consistent, on-brand execution
• Ensured the brand voice and expression were consistently reflected across all deliverables