aaron enright + creative

aaron enright + creativeaaron enright + creativeaaron enright + creative

aaron enright + creative

aaron enright + creativeaaron enright + creativeaaron enright + creative
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My name is Aaron Enright. I am very excited about the Creative Director position at Primacy.


Why Primacy?

Are you kidding me? Why not?

You value people and relationships. You do amazing work. You prove that meaningful brand experiences and interactions change lives. I need to be a part of team that believes in who they are, what they do, and why they do it.


Your job posting caught my eye because of how you presented yourselves. You came across as thoughtful, delightful, and fun. I was floored when I visited your website due to your work and how amazingly well our philosophies align.


Why me?

I'm glad you asked.

I think differently. This ability enables me to identify, approach, and solve problems in unique, fresh, and meaningful ways, that establish genuine connections. I value simple over complex, risk over safety, and cultivating relationships over quick one-time interactions. We both believe in truly connecting with people, making lives better, and being a part of meaningful experiences that matter, while having some fun in the process. 


From baby strollers to digital experiences (and everything in between,) well-thought-out, purposeful design is important and powerful. 


I work to build up, nurture, inspire, and lead people. I collaborate to deliver breakthrough work resulting in wonderful brand experiences that convert viewers in to brand enthusiasts. I have extensive experience developing campaigns that build brand awareness and brand loyalty, are diverse and inclusive, and tell a story. 


Leadership.

I believe that the work a person has done in the past is important, but who they are as a person, and what they are capable of doing in the right environment, is more important. How a person thinks and interacts is what separates strong leaders from bosses. A strong leader supports and protects people. They lead with empathy and have a sincere interest in others well-being. A strong leader nurtures, sets others up for success, jumps in when needed and gets out of the way when needed.


I believe in showing people my values by living them through collaboration, work, action, and leadership instead of just telling them. Showing proves something. I’d appreciate the opportunity to show you.


To prove that we align in our thinking and work, I invite you to check out the rest of my website. Be sure your toupees are on tight ;)


Thank you for your time and consideration.


Aaron Enright / Creative Director + Problem Solver


PS: I’m not a diva. However, I might throw a fit if there is any color M&M’S, other than red, in my candy dish ;)



Resume

 Creative Director + Problem Solver



An empathetic Creative Director with 20 years experience leading, creating, and executing meaningful work with originality, authenticity, depth, and sophistication that drives brand awareness, engagement, and achieves company objectives. A design thinking leader, active listener, strategist, and designer, I work to solve problems holistically. I collaborate across all teams and disciplines to make ideas and visions a reality, resulting in exceptional brand experiences and interactions. 

Expertise & Skills

Create clarity by making the complex simpler through strategic thinking, messaging, and design


Provide leadership that:

  • Enables success, encourages growth and experimentation, collaboration and alignment
  • Inspires, influences, motivates, and elevates individuals and teams up, down, and across organizations
  • Engages people and gets them excited about what’s happening
  • Creates, builds, and nurtures relationships


Create and/or guide work that’s inclusive and diverse without it feeling forced or trite

Think conceptually and holistically, while being able to zoom in on the details to deliver superior creative and remarkable results


Create and/or guide work that focuses on the emotional benefits in unique and fresh ways


Creating and/or improving systems and processes to be adaptable, agile, scalable, and extendable, enabling teams to run smoother and be more accurate, while ensuring brand integrity


Direct, define, and extend creative and visual language across digital advertising, landing pages, email marketing, environmental, virtual and hybrid events, ebooks and interactive tools, digital content, video, direct mail, digital and print collateral, print work

Work Experience

Aaron Enright Creative

Aaron Enright Creative

Aaron Enright Creative

Director of Creative Services / Founder / Designer 

Mar 2021 - Present

Aaron Enright Creative

Aaron Enright Creative

Helping people and brands relate more, connect more, and achieve more through thought-provoking creative and storytelling that inspires, moves, and motivates 

Blue Yonder / JDA Software

Blue Yonder / JDA Software

Blue Yonder / JDA Software

Creative Lead / Senior Designer – Creative Marketing Services

Oct 2013 - Mar 2021 • 7 yrs 6 mos 

Blue Yonder / JDA Software

Blue Yonder / JDA Software

Helped drive revenue by leading, collaborating, and creating work that got attention, opened doors, started conversations, and lead to tens of millions of dollars in closed deals


Partnered, supported, and collaborated with the Demand Generation, Sales/Business Development teams, Corporate Marketing, and Product Marketing to plan, lead, and execute impactful lead generation, lead nurturing, brand awareness, and various other campaigns across key verticals


Optimized brand impact, creating systematic and seamless experiences across every customer touchpoint 


Delivered 50+ very successful 1:1 ABM campaigns (in a single year,) resulting in high value opportunities and a significant increase in the sales pipeline


  • Increased targeted opportunities nearly 50% by creating well-designed, modular, adaptable, and scalable landing pages that could be completed quickly, accelerating delivery time from two weeks to a matter of hours if needed
  • Increased efficiency and quality of content creation, allowing for more time spent on strategic problem solving and stronger design
  • Achieved a consistent 2-6+% CTR average on LinkedIn (the global average CTR for sponsored content on LinkedIn is between 0.44% – 0.65%.)
  • Achieved up to 48% CTR on the Brave New World campaign 


Lead, created, and executed the creative of numerous high-priority enterprise global initiatives, including:

  • JDA SaaS Initiative
  • Blue SKY Learning 
  • Cyber Security Awareness


Created and developed the Blue Yonder brand system and the JDA rebranded system years earlier 


Streamlined production enabling the global creative team to deliver efficiently and effectively, while ensuring assets were on-brand and well designed - example: a solution sheet could be completed in 15 minutes vs one hour


Collaborated with web developers to create and design Brand Central Station - the internal resource hub that enabled self-help by empowering Sales teams (and the company as a whole) to get brand assets, templates, and tutorials with presentation tips and tricks, which allowed more time for the creative team to work on other marketing objectives


Lead and managed both in-house creatives and external creative agencies, constantly and consistently raising the quality of work being produced

Influence Design + Print

Influence Design + Print

Influence Design + Print

Creative Director / Creative Lead / Designer / Consultant / Founder

Aug 2006 - Oct 2013 • 7 yrs 3 mos

Influence Design + Print

Influence Design + Print

Provided creative leadership, creative strategy, concepts, design, creative copy, and powerful brand experiences for:

  • Influence and its clients
  • Amanda Vega Consulting and its clients
  • Pinnacle Peak Marketing and its clients


Consulted on brand strategy, creative strategy, and campaign strategy


Attended kickoff meetings, wrote creative briefs, presented concepts to key stakeholders, and managed work from concept to execution  


Defined the creative vision, strategies, and value propositions


Directed the creative process and execution across all channels


Translated brand experience and marketing objectives into creative strategies


Briefed and directed external agencies to advance creative solutions that support a brand’s vision and organizational goals


Collaborated with in-house and external designers, developers, and agencies 


Lead cross-functionally to elevate creative deliverables and ensure seamless execution


Found opportunities to increase customer and user satisfaction and deepen client relationships


Branding: 


  • Created and developed entire brand systems - logos, identity suites, collateral systems, social, websites, direct mail, print, etc
  • Developed guidelines, standards, and playbooks to support consistent, on-brand execution
  • Ensured the brand voice and expression were consistently reflected across all deliverables

Tools

Adobe Creative Cloud

Microsoft 365

Workamajig

Various DAM systems

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