Aaron Enright

Create clarity by making the complex simpler through strategic thinking, messaging, and design

Provide leadership that:

• Enables success, encourages growth and experimentation, collaboration and alignment
• Inspires, influences, motivates, and elevates individuals and teams up, down, and across organizations
• Engages people and gets them excited about what’s happening
• Creates, builds, and nurtures relationships

Create and/or guide work that’s inclusive and diverse without it feeling forced or trite

Think conceptually and holistically, while being able to zoom in on the details to deliver superior creative and remarkable results

Create and/or guide work that focuses on the emotional benefits in unique and fresh ways

Creating and/or improving systems and processes to be adaptable, agile, scalable, and extendable, enabling teams to run smoother and be more accurate, while ensuring brand integrity

Direct, define, and extend creative and visual language across digital advertising, landing pages, email marketing, physical, virtual and hybrid events, ebooks and interactive tools, digital content, direct mail, digital and print collateral, print work

Director of Creative Services / Founder / Designer 

Mar 2021 - Present

Helping people and brands relate more, connect more, and achieve more through thought-provoking creative and storytelling that inspires, moves, and motivates 

Creative Lead / Senior Designer – Creative Marketing Services

Oct 2013 - Mar 2021 

Helped drive revenue by leading, collaborating, and creating work that got attention, opened doors, started conversations, and lead to tens of millions of dollars in closed deals

Partnered, supported, and collaborated with the Demand Generation, Sales/Business Development teams, Corporate Marketing, and Product Marketing to plan, lead, and execute impactful lead generation, lead nurturing, brand awareness, and various other campaigns across key verticals

Optimized brand impact, creating systematic and seamless experiences across every customer touchpoint 

Delivered 50+ very successful 1:1 ABM campaigns (in a single year,) resulting in high-value opportunities and a significant increase in pipeline

• Increased targeted opportunities nearly 50% by creating well-designed, modular, and scalable landing pages that could be replicated quickly, accelerating delivery time from two weeks to a matter of hours if needed
• Increased efficiency and quality of content creation, allowing for more time spent on strategic problem solving and stronger design
• Achieved a consistent 2-6+% CTR average on LinkedIn (the global average CTR for sponsored content on LinkedIn is between 0.44% – 0.65%.)
• Achieved up to 48% CTR on the Brave New World campaign 

Led, created, and executed the creative of numerous high-priority enterprise global initiatives, including:

• JDA SaaS Initiative
• Blue SKY Learning 
• Cyber Security Awareness

Created and developed the Blue Yonder brand system and the JDA rebranded system years earlier 

Streamlined production enabling the global creative team to deliver efficiently and effectively in a fast-past environment, while ensuring assets were on-brand and well designed - example: a solution sheet could be completed in 15 minutes vs one hour

Collaborated with web developers to create and design Brand Central Station - the internal resource hub that enabled self-help by empowering Sales teams (and the company as a whole) to get brand assets, templates, and tutorials with presentation tips and tricks, which allowed more time for the creative team to work other marketing objectives

Led and managed the creative of both in-house designers and external creative agencies, constantly and consistently raising the quality and effectiveness of the creative work being produced

Creative Director / Creative Lead / Designer / Consultant / Founder

Aug 2006 - Oct 2013

Provided creative leadership, creative strategy, concepts, design, creative copy, and powerful brand experiences for: 

• Influence and its clients
• Amanda Vega Consulting and its clients
• Pinnacle Peak Marketing and its clients

Attended strategy meetings, wrote creative briefs, presented concepts to key stakeholders, and managed work from concept to execution

Defined the creative vision, strategies, and value propositions

Directed the creative process and execution across all channels

Translated brand experience and marketing objectives into creative strategies

Briefed and directed external agencies to advance creative solutions that support a brand’s vision and organizational goals

Collaborated with in-house and external designers, developers, and agencies 

Led cross-functionally to elevate creative deliverables and ensure seamless execution

Found opportunities to increase customer and user satisfaction and deepen client relationships

Branding: 

• Created and developed entire brand systems - logos, identity suites, collateral systems, social, websites, direct mail, print, etc
• Developed guidelines, standards, and playbooks to support consistent, on-brand execution
• Ensured the brand voice and expression were consistently reflected across all deliverables